Ash

A software designer who has failed at founding twice already.

Constantly intrigued by audacious product and industry-disrupting businesses.

Designed, built or advised at Smallest, Tessact, Devfolio, Metamorph, Turtlewig, WhatsGoodHere & Tape.

Reach me at hey@ash.cv

Search

Search

18 March, 2026

18 March, 2026

During my days at Tessact we developed one of the most powerful semantic searches in our domain. It started as a project to demonstrate our understanding of a video from plot to pixel.

About Tessact

About Tessact

Tessact is building the intelligence layer for video.

It allows production houses, traditional media houses and marketing firms to ingest live streams and video archives. It acts as a collaborative playground to repurpose, create and generate on-brand video outputs at scale.

When you’re in the business of videos, there always the issue of having to look through way too many files, not knowing where a particular scene is or even finding the video you so clearly know the name of.

AI clip search

Every video that get’s uploaded onto Tessact runs through a set of analysing models, after which we know everything from pixel to plot in that video. This extensive tagging is the back bone of how clip search works.

Simply hit cmd + f and type out any search query you intend to look for, we’ll find only the relevant time ranges for your search query.

Scoped clip search

Considering we’re an enterprise SaaS tool, we have customers with upto 2 million video assets in their library. However accurate our AI clip search is, the results are still noise if a user can’t wear horse blinders every once in a while.

13:33

Wedding Shoot

from Arkham Knight

13:33

Wedding Shoot

from Arkham Knight

13:33

Wedding Shoot

from Arkham Knight

Intelligent Search

Anywhere

In this folder

esc

Clear search query

M

Actions

T

Add files to..

Open

13:33

Sydney overview with the ssfg

from Elliot Choy’s Vlog 23

6:23

Dune based cutscene in marcel

from Dune II Supremacy

10:16

Cafe run with Daniel Simmone

from London Diaries • Daniel Simmons

Anywhere

In this folder

13:33

Wedding Shoot

from Arkham Knight

13:33

Wedding Shoot

from Arkham Knight

13:33

Wedding Shoot

from Arkham Knight

Intelligent Search

Anywhere

In this folder

esc

Clear search query

M

Actions

T

Add files to..

Open

13:33

Sydney overview with the ssfg

from Elliot Choy’s Vlog 23

6:23

Dune based cutscene in marcel

from Dune II Supremacy

10:16

Cafe run with Daniel Simmone

from London Diaries • Daniel Simmons

Anywhere

In this folder

Quick Search

Not every search query is meant to understand frames or ping LLMs, some are simply a user finding a movie for a million movies. But we still asked the question, if this is what the user is trying to do, can we anticipate that and make a simple title match seem magical.

Not every search query is meant to understand frames or ping LLMs, some are simply a user finding a movie for a million movies. But we still asked the question, if this is what the user is trying to do, can we anticipate that and make a simple title match seem magical.

Having No Results

One of the trickiest bridges to cross with AI is hallucination. When you search a query our AI models will find you anything and everything that comes close to your query.

For most search queries, A 93% match would rank 1st on the list and a 92% match would rank 2nd, which is exactly how you’d like it to behave. But for some queries, a 20% match to your query is still considered a Rank 1 result since there’s nothing better to find. But humans don’t like that result and would rather be told that there’s no match.

Contextual Addition to File Zones

Searching and finding things is awesome and what after? As a one-stop-product we knew that users need to do something with these results. At every page they were in, they’d need to do different actions.

I might be in our in-app video editor and want to add these files on the timeline or I might be viewing a project and want to add certain files as part of that project.

Searching and finding things is awesome and what after? As a one-stop-product we knew that users need to do something with these results. At every page they were in, they’d need to do different actions.

I might be in our in-app video editor and want to add these files on the timeline or I might be viewing a project and want to add certain files as part of that project.

Accommodating File Types

There’s a level of tolerable file types that any platform has to support. This is purely self implicated work to make your user feel comfortable. As a video platform we need to accomodate way more than just videos.

There could a background music track or an entire movie script, these kind of files make sense to be uploaded into Tessact, hence they are relevant to be searched through.

Custom-built for Power users

While we looked at PostHog to understand how our users went about navigating and using product it became evident that some of our users took certain actions repeatedly multiple times a day. We built certain easter eggs for them to feel more powerful.

Creating Folders & Projects

Enabling users to type out commands for the most commonly used creation flows reduced our interaction cost in multiple key user flows enabling users to invest more time in our product, in turn improving retention rates

Updating status of a project

Speed acting on crucial steps in their content collaboration flows tends to shave off some seconds per project. For a team(1) that has 400 projects per day, with an average of 6 steps per project is the same as saving 2 whole days per month.

Navigating across Tessact

When you’re building a product as complex as ours a lot of features, pages & parts of the product are nested deep within, enabling a user to type a page name and get them there is invaluable once they get used to our paradigm.

Return routes

But navigating without actually going step by step involves not knowing how to get back to where you came from, what if we remembered routes so that you can always teleport back without worrying.

In-product bug reporting

When our teacher customers talk to us we used to hear from only the points of contact or the higher ups, but we wanted everyone to feel like they could give us feedback. Fire up cmd + k type out bug, report it and we’ll reach out with how we’ll fix your problem and when.

Acknowledgements

Special thanks to Unnati, Nitin & Rashad for collaboratively developing this feature and Naveen for guiding, mentoring and providing the autonomy to make it happen.

You’ll see certain interactions are inspired by Rauno’s component, Linear’s keyboard friendly UX and occasionally Raycast’s design principles, without none of which we’d have been able to cook this up.