Ash

A software designer who has failed at founding twice already.

Constantly intrigued by audacious product and industry-disrupting businesses.

Designed, built or advised at Smallest, Tessact, Devfolio, Metamorph, Turtlewig, WhatsGoodHere & Tape.

Reach me at hey@ash.cv

Today

Senior Designer at Smallest.ai

Mumbai/Bangalore

Leading the design team to define and execute end-to-end platform experience of real-time video collaboration, video workflows and media asset management

2026

2022 - 2026

Product Designer II at Tessact

Mumbai/Bangalore

Leading the design team to define and execute end-to-end platform experience of real-time video collaboration, video workflows and media asset management

Product Designer I

Mumbai/Bangalore

Product Design Intern

Mumbai/Bangalore

2022

Product Designer I

Mumbai/Bangalore

2022

Product Design Intern

Mumbai/Bangalore

2023

Cofounder (Product) at Tape Video Inc.

Bangalore

We built a real-time collaborative editor to enable cross-function teams and/or intra-team editors to work together in the same timeline to craft videos of tomorrow.

But not accommodating for building a vitamin instead of a painkiller got us thinking about how none of us knew how to sell of distribute the product we were building. Selling is much harder and much more monetarily draining than we expected it to be.

2023

Product Design Intern at Devfolio

Bangalore/Remote

Worked on building the profile page for the platform while also taking my very first steps into design systems.

2023

Cofounder (Growth) at Turtlewig

Bangalore/Remote

Directed growth and marketing for an all-in-one platform serving designepreneurs. It combined DAM and design proofing tools for streamlined communication, collateral management, and cash inflow.

Traces left behind of the failed startup
Your story Article • Saas worthy Article • Turtlewig explained

2023

UX Design Intern at Volume Stories

Online

Increased overall engagement by creating content and focusing on UX changes with user research, comments and reviews on existing forms of interaction.